Is SiteSell for beginners, yes absolutely. Is it just for beginners? No, it’s for anyone who wants an efficient and thorough internet business and doesn’t want to waste time and money trying to integrate multiple source providers to work together efficiently.

Where most website hosts offer templates, SiteSell offers one of the best keyword research systems available. They help you brainstorm keywords, research supply and demand, and then helps you choose a niche which will result in profits. As you probably know, keywords are the key to getting focused traffic. Your chosen keywords are placed strategically on your webpages and in your content. This content drives traffic to your website. That traffic, website visitors, become subscribers, frequent visitors and yes…customers.

The process, while it may sound simple, can actually become quite involved. SiteSell provides a trademarked step-by-step process to make profiting from a website a straightforward process.

Their C-T-P-M, content, traffic, presell, monetize, process isn’t just for beginners. It simplifies the process for successful and weathered internet marketers and beginners alike. It’s the difference between spending the weekend doing your taxes and hiring a tax acct to handle the task for you.

Sure you could do it all by yourself, you could bring in all the various tools and software programs. It’ll take time and serious organization or you could use a program which not only hosts your new public domain website but also provides the tools and the organization to make it happen.

SiteSell is definitely for beginners. It’s a great introduction to ecommerce and it helps you learn the ropes with little or no risk of failure. However it is also for the experienced internet marketers who have a couple public domain websites under their belt and appreciate the straight forward simplicity and ease of use the SiteSell program offers.

Learn more about SiteSell.com by comparing the SiteSell service to others: SiteSell.com

Book reviews are an excellent tool to promote a product. Whether you’re selling it on your site, promoting an affiliate product or participating in a cross promotion partnership with a fellow internet business owner, a well written book review generates traffic and profits. Book reviews also garner many inbound links, which is an excellent way to increase your search engine page ranking!

How to write a profitable book review for public domain profits.

Your first step is to decide if you’re going to write a single book review or if you’re going to compare books. While comparison reviews are typically saved for products rather than books, you can compare two or more books for an effective review. This is particularly true for non-fiction books.

Next, you’ll want to write a summary of the book you’re reviewing. This is the case whether you’re comparing books or writing a review of a single book. A summary will consist of one or two short paragraphs which give readers a quick understanding of what the book is about.

Not sure how to write a short summary? Start by asking yourself this question - How would you describe the book to a friend? You can also take a look at the back of the books on your bookshelf.

The next step is where you provide your insight on the value or quality of the material. Point out the strong points, but don’t forget the weaknesses. It’s important to provide a seemingly unbiased review even if you’re promoting the product. A review which is obviously slanted will be perceived by readers as biased and the review won’t have the same effect. Now if you’re comparing books then it’s a bit easier to balance the review and make it feel unbiased.

Focus on Benefits Not Features

Remember to focus on benefits of the book, not features. For example, this is a features only quote, “200 Years of Holiday Cookies is well organized, spiral bound cookbook.”

Here’s a benefits oriented example, “200 Years of Holiday Cookies makes finding favorite recipes quick and easy. A sturdy spiral binding keeps the book open - it won’t close when busy chef’s walk away.”

Most reviews are written in either first person point of view or third person point of view. The point of view, or POV, you choose should be based on the voice of your website. If you often write very impersonally and you have a close connection with your audience then first person, “I strongly recommend this book” will work well.

However if you have a more formal website then third person will be better received. For example, “Readers will enjoy this book.” Many review publications choose third person.

Second person, is also occasionally used for reviews however if you choose to write in second person, take a moment to read the review to make sure it doesn’t sound like a marketing piece – even though it is. An example of second person is, “You will enjoy this book.”

Book reviews are an excellent marketing tool for your public domain site. They enhance SEO with inbound links, promote a product by providing valuable information, and make excellent content material for blogs, newsletters and website content.

A marketing strategy is your all encompassing plan. Depending on your preferences you can outline a six month marketing strategy, an annual marketing strategy or for those who really look to the future a three or five year marketing strategy.

Marketing is anything and everything that relates to your public domain business. Your strategy will contain simple things like a business card however it can also contain:

• Brochures, flyers, and print media.
• Video and audio marketing
• Podcasting
• Advertising.
• Autoresponders, newsletters, and email messages
• Blogs
• Forums
• Social networking sites
• Offline networking
• Testimonials
• Endorsements
• Bonuses, affiliate promotions, joint venture partnerships and on and on.

With marketing encompassing so much, the question is, how do you create a strategy?

Step One: Build an opt-in list. An opt-in list is simply an organized list of contacts, customers, and people who have expressed an interest in your public domain business. You can build one by giving something away in exchange for an email address. Options include information, coupons, and actual products.

Step Two: Decide how your opt-in list would best be marketed. For example, would a PPC campaign reach the most targeted audience or would a direct mail campaign have better results?

Step Three: Decide how you want to market to your growing opt-in list. Decide what information would be valuable to your audience and give it to them. It all depends on your public domain products and niche.

Step Four: Determine your promotions for the year. Promotions can be anything from giveaways to discounts to perhaps a special offer from a joint venture partner. Space these promotions out and decide how they’re going to work with your other marketing tools and initiatives to create a strong and effective strategy.

Step Five: Create an action plan. What do you need to make each marketing tool successful?

Step Six: Create systems to track and test your marketing initiatives have a positive return on investment?

Step Seven: Create a schedule to review and possibly revise your marketing strategy. This can be monthly, quarterly or perhaps after every campaign launch. Create a schedule to look back over what you’ve accomplished and what marketing tools need to be reevaluated for their effectiveness.

Taking the time to create and maintain a marketing strategy will help ensure your public domain business has lasting and sustainable success.

1. Budget/schedule your time. It’s very easy to spend hours upon hours chatting online with customers and industry associates. How much is your time worth? Whether your time is worth $20/hour or $200/hour presumably you cannot afford to spend your day on social networking. Determine how much time you can afford to spend, schedule it and stick to your schedule.

2. Outsource. One way to maximize your time is to outsource your networking efforts. Hire someone to track specific sites and notify you when relevant threads pop up so you can respond to only those threads. This saves you valuable time sorting through all of the other irrelevant chit chat. You can also hire someone to actually post for you – a ghost poster/writer.

3. Create a profile one site at a time. It’s easy to become overwhelmed by social networking websites. When first getting started, choose one site and make a real effort to become involved. Create a profile which helps brand your public domain business and commit to contributing on a regular basis. Once you’ve established yourself on one site, then you can add another.

4. Test and track your results. Like any marketing tool it’s important to test and track your results to make sure your efforts are paying off.

5. Create a unique URL for social marketing offers. To test and track most effectively, it helps to create a unique URL for each networking site. That way you can test and track specific promotions and how much a specific networking site actually contributes to your overall profits.

6. Don’t forget your signature. The purpose of social networking is to build relationships and to of course drive traffic to your website. If your signature doesn’t allow for your URL how are you going to drive traffic to your public domain site? Participate in networking sites only if they enable you to actually drive traffic to your URL.

7. Define your goals. Before you begin networking online, what do you want to get from your efforts? Establish goals. For example, I want to form a joint venture partnership or I want to increase traffic by 10%. Once you have concrete goals then you can create an action plan to achieve those goals. Without goals networking is merely a social exercise.

8. Integrate it into your marketing strategy. Make social networking part of your marketing strategy. Include it in your plan and create special promotions and offers just for your social networking friends.

9. Cross promote your social marketing efforts. Don’t network in a vacuum. Cross promote your social marketing efforts. For example if you have a newsletter include a “Visit me on Friendster” link. Likewise, let your social networking friends know about your newsletter.

10. Choose your networking sites wisely. Network with customers on one site/industry associates on another. Some sites will result in more traffic and profits than others. Depending on your industry, goals, and target audience some sites will definitely make more sense than others. Make sure the website fits your criteria and that it allows you to post a signature complete with your URL.

In order for social networking efforts to be successful they need to be approached strategically. Integrate your efforts into your marketing strategy and make a plan. Test and track your efforts and hone in on the sites which provide the best results.

They’re easily consumed by the general public.

People can watch or listen on their computer, telephone, and MP3 player.

They’re also easily forwarded which makes them an excellent viral marketing medium and with more and more companies getting their audience involved in content creation, remember the Doritos Super Bowl campaign?, combining audio and video marketing with Web 2.0 packs a punch.

Free or (almost free) Audio and Video Tools

The growing trend in audio and video marketing has resulted in some truly wonderful recording tools. Best of all, they’re free, or incredibly inexpensive, which is always great even if you don’t have a tight budget.

• Audacity, http://audacity.sourceforge.net/, is free, open source software for recording and editing sounds. It is available for most operating systems and is extremely easy to use. Whether you’re recording a podcast, a conference call, an interview or editing an audio recording, Audacity makes creating audio content quick, easy, and painless.
• Camtasia, http://www.techsmith.com/camtasia.asp, is a screen recording software which can make even a beginner look like an experienced professional. If you’re not familiar with screen recording it simply means the software records whatever is on your computer screen.

  This is great for demonstrations, tutorials, how to articles, and even to simply show you’re your customers what you’re offering. However you can also install a webcam and record yourself with Camtasia making it an all around recording software.

  While it isn’t free, the software price is $299, they do offer a free trial. Take advantage of this free trial to make sure the software is right for you.

  I love this software. I resisted purchasing it for a very… I mean very long time. Now I don’t know what I would do without it.

• Snag-It, http://www.techsmith.com/screen-capture.asp. Made by the folks who make Camtasia, Snag-It enables you to capture any image on your computer and use it in your presentations, content, web pages and so on. Like Camtasia it isn’t free however it is extremely cost effective at a price of $49.95. Snag-It also offers a free trial.

  This is another little piece of software that I can’t live without. If you are looking for ways to “step it up a notch” with marketing your public domain products… this is one tool you really should have.

• YouTube, http://www.youtube.com/, is a tool which I’m sure you’re heard of. It makes creating the code and posting a video on your website quick and easy and best of all…it’s free!
• CamStudio, http://camstudio.org/, is open source screen recording software which records all screen and audio including webcam images and enables you to save them as AVI files. Sometimes opensource is a risk because developers lose interest and the product is full of bugs which never get fixed however CamStudio is the crème of the opensource crop with dedicated developers and a constant stream of improvements.

  I have not used this software. I’ve seen it recommended by many other marketers as the free alternative to Camtasia. But… I know it doesn’t have nearly the bells and whistles that Camtasia offers. Plus… I’ve heard that it can be buggy.   Just so you know.

Making audio and video marketing materials shouldn’t have to include forking over thousands of dollars when you can create clean, professional audio and video for your public domain business right from your own computer for next to nothing.