SiteSell has a long standing reputation in the industry as the one of the best packages to start an internet marketing business. It is easy to use, comprehensive, offers an intuitive content management system and just about ever feature a busy public domain marketer could desire.

Is SiteSell for beginners, yes absolutely. Is it just for beginners? No, it’s for anyone who wants an efficient and thorough internet business and doesn’t want to waste time and money trying to integrate multiple source providers to work together efficiently.

Where most website hosts offer templates, SiteSell offers one of the best keyword research systems available. They help you brainstorm keywords, research supply and demand, and then helps you choose a niche which will result in profits. As you probably know, keywords are the key to getting focused traffic. Your chosen keywords are placed strategically on your webpages and in your content. This content drives traffic to your website. That traffic, website visitors, become subscribers, frequent visitors and yes…customers.

The process, while it may sound simple, can actually become quite involved. SiteSell provides a trademarked step-by-step process to make profiting from a website a straightforward process.

Their C-T-P-M, content, traffic, presell, monetize, process isn’t just for beginners. It simplifies the process for successful and weathered internet marketers and beginners alike. It’s the difference between spending the weekend doing your taxes and hiring a tax acct to handle the task for you.

Sure you could do it all by yourself, you could bring in all the various tools and software programs. It’ll take time and serious organization or you could use a program which not only hosts your new public domain website but also provides the tools and the organization to make it happen.

SiteSell is definitely for beginners. It’s a great introduction to ecommerce and it helps you learn the ropes with little or no risk of failure. However it is also for the experienced internet marketers who have a couple public domain websites under their belt and appreciate the straight forward simplicity and ease of use the SiteSell program offers.

Learn more about SiteSell.com by comparing the SiteSell service to others: SiteSell.com

From Cover to Cover: Evaluating and Reviewing Children’s Books

Book reviews are an excellent tool to promote a product. Whether you’re selling it on your site, promoting an affiliate product or participating in a cross promotion partnership with a fellow internet business owner, a well written book review generates traffic and profits. Book reviews also garner many inbound links, which is an excellent way to increase your search engine page ranking!

How to write a profitable book review for public domain profits.

Your first step is to decide if you’re going to write a single book review or if you’re going to compare books. While comparison reviews are typically saved for products rather than books, you can compare two or more books for an effective review. This is particularly true for non-fiction books.

Next, you’ll want to write a summary of the book you’re reviewing. This is the case whether you’re comparing books or writing a review of a single book. A summary will consist of one or two short paragraphs which give readers a quick understanding of what the book is about.

Not sure how to write a short summary? Start by asking yourself this question - How would you describe the book to a friend? You can also take a look at the back of the books on your bookshelf.

The next step is where you provide your insight on the value or quality of the material. Point out the strong points, but don’t forget the weaknesses. It’s important to provide a seemingly unbiased review even if you’re promoting the product. A review which is obviously slanted will be perceived by readers as biased and the review won’t have the same effect. Now if you’re comparing books then it’s a bit easier to balance the review and make it feel unbiased.

Focus on Benefits Not Features

Remember to focus on benefits of the book, not features. For example, this is a features only quote, “200 Years of Holiday Cookies is well organized, spiral bound cookbook.”

Here’s a benefits oriented example, “200 Years of Holiday Cookies makes finding favorite recipes quick and easy. A sturdy spiral binding keeps the book open - it won’t close when busy chef’s walk away.”

Most reviews are written in either first person point of view or third person point of view. The point of view, or POV, you choose should be based on the voice of your website. If you often write very impersonally and you have a close connection with your audience then first person, “I strongly recommend this book” will work well.

However if you have a more formal website then third person will be better received. For example, “Readers will enjoy this book.” Many review publications choose third person.

Second person, is also occasionally used for reviews however if you choose to write in second person, take a moment to read the review to make sure it doesn’t sound like a marketing piece – even though it is. An example of second person is, “You will enjoy this book.”

Book reviews are an excellent marketing tool for your public domain site. They enhance SEO with inbound links, promote a product by providing valuable information, and make excellent content material for blogs, newsletters and website content.

Many business owners cringe at the words “marketing strategy.” Much like the word “Budget,” it implies structure and rigid rules you must follow. However, just like a budge is essential for public domain success, so too is a marketing strategy. The good news is that a marketing strategy is not a rigid structure you must hold fast to but rather a plan which can be changed as your business evolves and you learn what your customers want and expect from you.

So what does a marketing strategy contain?

A marketing strategy is your all encompassing plan. Depending on your preferences you can outline a six month marketing strategy, an annual marketing strategy or for those who really look to the future a three or five year marketing strategy.

Marketing is anything and everything that relates to your public domain business. Your strategy will contain simple things like a business card however it can also contain:

• Brochures, flyers, and print media.
• Video and audio marketing
• Podcasting
• Advertising.
• Autoresponders, newsletters, and email messages
• Blogs
• Forums
• Social networking sites
• Offline networking
• Testimonials
• Endorsements
• Bonuses, affiliate promotions, joint venture partnerships and on and on.

With marketing encompassing so much, the question is, how do you create a strategy?

Step One: Build an opt-in list. An opt-in list is simply an organized list of contacts, customers, and people who have expressed an interest in your public domain business. You can build one by giving something away in exchange for an email address. Options include information, coupons, and actual products.

Step Two: Decide how your opt-in list would best be marketed. For example, would a PPC campaign reach the most targeted audience or would a direct mail campaign have better results?

Step Three: Decide how you want to market to your growing opt-in list. Decide what information would be valuable to your audience and give it to them. It all depends on your public domain products and niche.

Step Four: Determine your promotions for the year. Promotions can be anything from giveaways to discounts to perhaps a special offer from a joint venture partner. Space these promotions out and decide how they’re going to work with your other marketing tools and initiatives to create a strong and effective strategy.

Step Five: Create an action plan. What do you need to make each marketing tool successful?

Step Six: Create systems to track and test your marketing initiatives have a positive return on investment?

Step Seven: Create a schedule to review and possibly revise your marketing strategy. This can be monthly, quarterly or perhaps after every campaign launch. Create a schedule to look back over what you’ve accomplished and what marketing tools need to be reevaluated for their effectiveness.

Taking the time to create and maintain a marketing strategy will help ensure your public domain business has lasting and sustainable success.